Greetings From Great
Grey Brewing Co.
Branding, Packaging
Great Grey Brewing Co. is a craft beer brand built around a bold visual identity that speaks to regional pride and small-batch quality. The branding system includes a refined logo, packaging, and colour palette, all designed to connect with craft beer enthusiasts. Each element was developed to stand out on shelf while reflecting the brewery’s local roots and rugged character.
Final Design and
Brand Guidelines
The final identity refined the logo, expanded the colour palette, and introduced a flexible system for packaging and merch. A detailed brand guide ensures consistency across all touchpoints.
Orignal Designs and
Process Work
The original concept explored rustic type, muted colours, and minimalist can layouts to reflect the brewery’s northern roots. These early designs helped define the visual tone and personality of the brand.
