The new logo for Creative Day 4 Social Good (CD4SG) brings energy and motion to the event’s identity. Designed for a two-day charity initiative where student designers create pro bono work for Canadian charities, the mark uses angled forms and bold shapes to reflect creativity, collaboration, and purpose. This was made in colaboration with Michelle Eltermann and Simran Kaur.
A thorough brand guide was created to demonstrate how to use the new logo consistently and effectively across all mediums.
It outlines clear rules for layout, color, and typography to ensure the identity stays cohesive and professional in every application.
Creative Day For Social Good Logo
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These logos use a bold, square-inspired design to stand out with a playful, eye-catching structure that feels fresh and unexpected. The geometric shape creates a strong visual foundation, allowing the design to be both compact and memorable. Clean lines and sharp angles give it a modern edge, while the playful arrangement adds character and energy. Together, these elements form a logo that’s distinctive, versatile, and instantly recognizable.
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